Fridges : 2011
Over the summer of 2011, exactly one year before the London 2012 Olympic Games, Scout turned a vacant site directly opposite the Olympic Stadium into an action packed fully booked cinema. Attracting nearly 1,500 cinema goers over a three-week prior the sold-out project was featured in FT Weekend Edition, TimeOut London, Vogue UK, GOOD Magazine and The Guardian.
Taking its cue from an iconic 'Fridge Mountain' that used to sit on the site of Zaha Hadid's Aquatics Centre prior to winning the Olympic bid, the project was primarily constructed out of 2 tons of fridge doors. By resurrecting this symbol of the area's industrial past and placing it against the backdrop of the upcoming 2012 Olympic Games, the project layered the past, present and future of the site in a playful and engaging way.
The project was made possible by numerous supporters, partners and volunteers and we are very grateful for all the support we received.